Usually I'm with you guys, but for once I'm not. Apart from a well executed spot, I don't think the idea is great. It targets the attitude of drivers, but it doesn't solve the behavioural problem in my opinion. Showing the drivers the consequences of their behaviour is not different to most "Don't drink and drive" efforts.
Gotta agree with my sibling above, it's one of the better "don't drink and drive" efforts. Not bad, but not terribly good either.